While this link talks about Fortnite, it really speaks to a trend. Even if the fad of Fortnite passes, and another brand replaces it, the underlying trend will probably continue.
The sophistication of games, their free-form narrative structures, and the cost and ubiquity of devices are trends converging on a new reality — that games are becoming the new Social Networks. When you can chat with other players, share thrilling experiences, and integrate the game into your day wherever you are, it becomes clearer this is going to become a new language for players to connect through – the way conversations about TV shows were for a previous generation.
A new technology is integrating itself into the culture, and everything from society to the economy is going to be affected.