The medium really is the message

new-york-times-innovation-report

— Making Real change, and blind spots.

The 97-page internal report on what the New York Times needs to do online contains many things of value, but it glosses over one important point: the way the NYT does journalism has to change, not just how it is promoted or displayed

What you write is as important as how it’s presented — journalists need to look within too… it’s not just about technology.